The book explores the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and politic developments that are having far-reaching impacts to business and beyond.

The author skilfully explains to the reader how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, you’ll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You will also find:

• Strategies for maintaining a balanced perspective and keeping your ego in check
• Incremental steps for improving your negotiation ability that are easy to apply and retain

The book is split into eleven very readable and informative chapters that will assist the reader in honing their negotiation skills. The chapters cover such areas as virtual negotiations and chapter six fully explains the “Ten Negotiation Traits”. Chapter three gives a detailed explanation of the negotiation clock face model which is extremely useful to better understand the process and behaviours that appear at the negotiation table.

The book is highly informative and will give the reader a meaningful understanding of how to hone their negotiation skill.